When the iTune 8.0 was first released, Genius is the name given to Apple’s proprietary recommendation engine that uses collaborative filtering and iTunes’ built-in rating system to generate music recommendations for iTunes customers based on their existing music catalog. Let’s make it simpler, the technology that lets iTunes Store customers select any song from their library and then click the Genius button to create a playlist of similar-sounding songs from their library. A Genius sidebar also appears on the right-hand side of the iTunes window and recommends music from the iTunes Store that customers don’t already have, based on the songs they select.
Now the latest news is, Apple recently expands this feature to video files while releasing of iTunes 8.1 few weeks ago. On the other hand, readers are reporting that Genius iTunes Store recommendations for Movies and TV Shows have suddenly started to show up alongside their iTunes libraries, a claim AppleInsider has verified.
